SGBS Program Modules

Cross-Cultural Management

Understand the complexity and dynamics of doing business across national borders. Cross-national management is a challenge because of cultural differences that affect business and management practices. Successful cross-national management, therefore, requires a good

understanding of cultural differences. Effective global (or cross-national) managers should have a global mind-set, perspectives and attitudes.

Furthermore, they should be trained with important cross-cultural management skills such as:

• cultural awareness and sensitivity
• cross-cultural communication and interaction
• managing diversity
• cross-cultural negotiation
• cross-cultural adaptation